An overview

Incorporated
in 1992, Roop Automotives Ltd. is one of the largest OEM suppliers of
auto components like steering yokes, automotive connecting rods,
automotive housing, differential housings, connecting rods,
proportionating valves, special bolts, engine connecting rods,
automobile housing, PTO and gears etc. We are an established name in
auto components industry and have strong presence in tier-II segment of
the industry.
Over the years, we have acquired unique engineering strength and
understanding of the complexities involved with the manufacturing of
critical automotive parts. Today, our state-of-the-art manufacturing
unit is equipped with the latest machinery that can fulfill all the
requirements of the clients with precision. We have been certified with
ISO/TS 16949 and ISO 14001 and as such follow the total quality
management system (TQM). We deliver competitive advantage to our
customers by harnessing the talents of our experienced professionals and
attractive pricing policy.
Since, we believe that our human resources is our biggest asset, we
regularly undertake skills development initiatives and heavily invested
in our employees training to meet world-class business practices.
Operating at a high level of professional integrity, we assure our
clients - high quality products, impeccable services and timely delivery
of the consignment to their desired destinations.
Facts and
Figures
Our progressive policies and strategies help us to achieve a consistent
growth in domestic as well as export markets. The following statistics
depicts northward rise of the company with every passing year.
Corporate Social
Responsibility (CSR)

We believe that through our business we can make a valuable contribution
to the society of which we are an integral part. The Corporation's
objectives in this key performance area are clearly demonstrated through
its activities towards the sustainable economic development.
In our endeavor to community development, we aim to uplift the weaker
section of the society by providing education, health facilities, family
planning education and vocational training. In order to achieve this
goal we have initiated number of community development plan such as:
- Encouraging and promoting vocational education in the neighboring
villages
- Providing information to staff and workers on health and family
planning
- Providing scholarships to deserving children of our employees
- Sponsoring orphans or poor children

We
also owe our responsibilities towards the protection of the environment.
This is effectively done by controlling the emission of gases, waste
water and pollutants. We continuously aim to reduce the consumption of
energy in all forms.
Apart from this, we have taken measures such as large scale tree
plantation to develop and maintain greenery in the surrounding. Some of
the activities which enables us to achieve our goal towards protection
of environment are:
- Use alternate source of energy
- Emphasis on planting tree and promoting a greener environment
To name a few, our major attributes
are listed below that distinguishes us from our competitors. In other
words, whether it is our manufacturing plant, our R&D, our quality
control or even our services, we only rely in the best of all. And last
but not the least - our biggest asset is our human resources as we have
the best and most experienced of the work force in industry. And it is
our coordinated effort that enables us to stand firmly and sustain the
ever increasing competition.
The major factors of our core competence lies in the
following:
- Has been manufacturing steering column Yokes since 1992.
- Currently make 6 million yokes per year in 30 different
variations.
- Unparalleled understanding of the product and its application.
- Most of the production and quality control staff have an
experience of over 10 Years in the manufacturing of this product
Line.
- More than 50 critical machine operators have 12 + years
experience.
- A very strong and experienced team for new product design &
development backed by in-house product testing capabilities.
- We provide full traceability, from Steel maker through forger,
machining and upto every box in each Skid.
- We provide a single window contact point to the customer which is
available 24/7. All critical personnel are available on e mail and
cell phones to offset disadvantage of different time zone. All
personnel are fluent in written and spoken English.
- We have the ability to deliver product in any part of the world
with a 7 to 10 day delivery window (direct shipment).
- Our packing and delivery record is second to none.
Our Recent Industry
Participation
We had participated in the 10th Auto Expo held In New Delhi from 5th to
11th January, 2010. We have received good feedback on our products and
are following up for lead conversion to potential business.
We had exhibited at Automechanika 2008 held in
Frankfurt, Germany from 16th to 21st September, 2008. We have received
wide appreciation for our product range.